JustFlowers.com is national supplier of live floral arrangements for all occasions based in Los Angeles CA. They take orders by web and by phone delivering to markets they serve directly and acting as an order processing center for markets throughout the United States.
The floral business is very seasonal requiring a large capacity to respond to customer requests during short periods of time with a lower baseline capacity throughout the year.
JustFlowers.com found they needed the ability to automate delivery status notifications to customers during peak times such as Valentine’s Day or Mother’s Day. In addition, during peak times, they needed to handle a large volume of inbound calls of customers checking on their order and delivery status.
To facilitate a quick response to customer requests, the messages left by customers needed to be automatically transcribed and include the order number and a callback number.
The automated system needed to be able to make and accept a large volume of calls at one time and should be available 24/7. The system is also required a web interface to retrieve the customer messages and choices.
Diamond Voice Messaging worked with JustFlowers.com to create an Outbound solution that could be triggered on demand through use of the Diamond Voice API by JustFlowers or by uploading a list of telephone numbers to be dialed directly from their database.
A selection of greetings were pre-recorded and available to play for the recipient advising them of the status of their order. The dialing job could be scheduled and reports of the results are available for online retrieval.
Diamond Voice also created a solution for inbound customer calls. Calls are handled with a toll-free number routing to a hosted Interactive Voice Response system. The Call Flow script offers a short list of choices such as re-schedule delivery, cancel an order or speak to a Customer Service rep.
The Customer response data collection script is comprised of 3 questions including the action desired by the customer, order number and the customer message.
The caller selections are automatically written to a SQL DB hosted by Diamond Voice. The audio message left by the caller is transcribed automatically with Speech To Text and written to the same data record.
JustFlowers retrieves the responses through the Diamond Voice web portal and programmatically through an Application Programming Interface (API).
© 2013 Diamond Voice LLC. All rights reserved. This case study is for informational purposes only. DIAMOND VOICE MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS SUMMARY.